ConnectCard is an iconic project that will not only create jobs and provide economic benefits but also has the potential to dramatically change the way we do business.
The launch of the program in Parramatta, will see participants use smartcards or Near Field Communication (NFC) Mobile Phones to shop from participating retailers, allowing workers, residents and visitors the opportunity purchase goods or services remotely – creating a ‘virtual marketplace’.
The smart cards also have the capacity to hold large amounts of information and could be used to access car-parks, work buildings, libraries and used as part of loyalty programs.
Frank Dorrian, SGS Technologie Director and Program Manager, said that although contact-less smart cards, (NFC) micro payments, and smart-phones are all available as individual applications this is the first time they have been consolidated into a secure mobile eco-system.
“This new smart eco-system could re-invigorate the traditional city centres of Australian cities and allow small retailers to compete on a level playing field with their super-mall counterparts through mobile ordering and payments,” he said.
“The solution that we’re launching in Parramatta has already attracted interest nationally and internationally which is a strong reflection of the demand for modern solutions that keep pace with business development.”
The consortium lead for this project is STMicroelectronics, a major global technology company.
Jean-Claude Pellicer, country manager for STMicroelectronics, which was awarded the supply of QANTAS frequent flyer cards last year, said that the expertise of the consortium group that has been put together will ensure Parramatta’s ‘Smart City’ vision is realised.
“This is a continuation of our technology roll-out for smart cards and NFC product – we are bringing to Parramatta the best of breed in this field,” he said.
The smartcards, known as ConnectCard, can be ordered at www.connectcard.net.au. The first 10,000 people to register will receive the card, free.
For more information, contact Parramatta City Council on 9806 5373.
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